I have been keeping an eye on who's viewing what lately and i have noticed alot of guests viewing our pages, but not neccessarly registering to post a response.
Our traffic has doubled over the last 6 weeks.
From Sept to Dec we were using less than 25% of available bandwith. In January we went live in the middle of the month and used 40%. In February 65%, and March is just coming up on 80%; it will be 90% by the end of the month.
I will be upgrading in April because if I don't we will run out of bandwidth.
However, most of the at new traffic is going to the content side. We have had just uner 4000 unique visitors for the month. If you look at the entry pages, and do some tracking on visitors you see a problem.
There are two main entry points. The forum index page and the home page.
This is the breakdown of how users entered the site:
December: Forum 60% -- Content 14% -- Re-direct from my old site 12%
January: Forum 48% -- Content 35% -- nothing else above 3%
February: Forum 48% -- Content 39%
March(MTD): Forum 28% -- 54%
The common pattern is that they come to the content side off of an external link (we have about 200) or off of Google or MSN (We are getting diddly from Yahoo). Once they are on the site they are spending time in the articles and tutorial. The tech news page is getting morpopular every week, and we ahre getting a lot of hits on our RSS feed; including being pickup by some aggregations services.
However the Forum seems to be a problem. 90% of the entries are members the the other 10% is coming off of Google. Only 5% of the content side visitors are coming to the forum, and most of them do not look at any threads. They look at the index and leave.
So there are a bunch of changes that will be happening. Custom RSS feeds -- Members only.... Link directly to forum topic in the content pages. A re-design of the content and forum UI to integrate the look and feel.
Promotion of the forum with the chance for
members to win a free website. The design of the site is such that the content side should have more traffic. All the numbers at this point are where they should be and we are ahead of projected overall growth. The only number under what it should be is the number of registered members. That should be around 200-250.
I have concentrated on getting us search engine rankings and we are coming up on page one of searches 40-50 times a day. so now the task is to get some of those visitors to register... working on it. As of right now for the month of March we have delivered 13,249 pages (avg 497 a day; peak 870). That is plenty of page hits for a site this new, but I still need to alter the behaviour of visitors to get more of them registering. Alexa shows us moving up in traffic rankings and we have spiked into the top 100,000 several times.
The forum does not look like it yet, but by all measures the site looks like a success two months after going live.
:^)
Cd&